Privacy policy

Last updated: 14 December 2025

This Privacy Policy explains how Alice and Homer (“we”, “us”, or “our”) collects, uses, and processes personal information when you visit www.aliceandhomer.co.uk, contact us, or engage our AI content creation, AI avatar, synthetic voice, brand campaign, and UGC services (the “Services”).

“You” refers to website visitors, business contacts, prospective clients, and individuals whose personal data is processed as part of client projects.

By using our Site or Services, you agree to this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our Services or legal obligations. Updates will be posted on this page with a revised “Last updated” date.

Our Role Under UK Data Protection Law

Depending on the context, Alice and Homer acts as:

  • Data Controller – for website visitors, enquiries, and marketing contacts

  • Data Processor – when processing personal data on behalf of clients for AI content, avatars, voices, UGC, or brand campaigns

How We Collect Personal Information

Information You Provide

We may collect:

  • Name, business name, email address, phone number

  • Enquiry and project details

  • Client communications

  • Billing and invoicing information

  • Brand assets or materials submitted for Services

Information Collected Automatically

We may collect usage data such as:

  • IP address

  • Device and browser information

  • Pages visited and interactions

This is collected via cookies and similar technologies.

Information from Third Parties

We may receive personal data from service providers such as:

  • Website hosting and analytics tools

  • CRM and email platforms

  • Payment processors

How We Use Personal Information

Service Delivery

  • Responding to enquiries

  • Delivering AI-generated content, avatars, voices, UGC, and campaigns

  • Managing client relationships

  • Administration and billing

Marketing & Communications

  • Sending business-related communications where permitted by law

  • Improving our Services

    You may opt out of marketing at any time.

Security & Legal Compliance

  • Protecting our Site and Services

  • Preventing misuse or fraud

  • Complying with legal obligations

Legal Bases for Processing (UK GDPR)

We process personal data under one or more of the following:

  • Performance of a contract

  • Legitimate interests

  • Consent

  • Legal obligation

Client Data, Campaigns & Processing

When providing Services, we may process personal data supplied by clients, including:

  • Images, video, audio

  • Voice recordings or scripts

  • Brand assets

  • AI-generated or AI-enhanced outputs

In these cases:

  • The client is the data controller

  • Alice and Homer acts as the data processor

  • Data is processed only according to client instructions and applicable contracts

AI Avatars, Synthetic Voices & Likeness Data

Our Services may involve:

  • AI avatars

  • Synthetic or cloned voices

  • AI-generated representations of individuals

Where such content includes personal data (image, voice, likeness):

  • Responsibility for securing permissions, releases, and consents rests with the client, unless otherwise agreed in writing

  • We do not reuse, repurpose, or commercialise such data outside the agreed project

  • We do not use client data to train proprietary AI models unless explicitly agreed

User-Generated Content (UGC)

Where UGC is created or processed:

  • Content may include personal data of individuals appearing in media

  • Clients are responsible for ensuring lawful collection and consent

  • We act solely as a service provider unless otherwise agreed

Data Retention & Storage

We do not provide ongoing content hosting or long-term storage.

  • Client assets and project data are retained only for the duration necessary to deliver Services

  • Data is deleted or securely removed after project completion, unless required for legal or contractual reasons

Cookies

We use cookies to operate and improve our Site.

Where required by law, non-essential cookies are used only with your consent.

You can manage preferences via our cookie banner or browser settings.

Shopify cookie details: https://www.shopify.com/legal/cookies

How We Share Personal Information

We may share personal data with:

  • Service providers (hosting, analytics, email, payments)

  • Clients, when acting as a processor

  • Authorities where legally required

We do not sell personal data.

International Transfers

Personal data may be processed outside the UK or EEA.

Where required, we rely on approved safeguards such as UK or EU Standard Contractual Clauses.

Your Rights

You may have the right to:

  • Access your data

  • Request correction or deletion

  • Restrict or object to processing

  • Withdraw consent

  • Lodge a complaint with a supervisory authority

Requests can be made using the contact details below.

Children’s Data

Our Services are not directed at children, and we do not knowingly collect data from individuals under 13.

Security

No system is completely secure. Please avoid sending sensitive information via unsecured channels.

Contact Us

Alice and Homer

📧 info@aliceandhomer.co.uk

📍 8 Albion Avenue, Auchterarder, PH3 1QX, United Kingdom